Case Study: Ecommerce Startup
CW is the inventor of a brand new patented method to maintain the coats of curly dogs. They are launching several products for owners of curly-coated dogs, and wanted my help to generate a solid brand presence online as an industry-expert to gear up for their product pre-launch.
Trending Videos
Creating short-form video content that is on-trend is an important way to gain reach for new pages.
Currently, every social media algorithm favors this content format, so I was sure to be very heavy-handed with it during the first month of CW's social media launch!
I also incorporated UGC into our content strategy, to build a connection with established members of the online curly-coated dog community while signaling to their audience that we also love their favorite curly-dog creators.
Paid Ads
I scripted, filmed, edited and managed paid Meta ads for the pre-launch campaign.
After a few weeks of A/B testing, I made the decision to throw our budget behind the video ad instead of the static graphic version, and chose to use breed-specific targeting options for a more defined audience.
Ads were published in both the US and Europe, with the European versions having French subtitles that I translated to appeal to French and Belgian dog owners over the age of 55. Our brand awareness campaign geared to accumulate website visits ended with a CPC of only .10 cents.
Informational Videos
I scripted, filmed, and edited informational videos to pin on all of CW's social media pages.
With a brand new brand and product, it's important that consumers receive all of the information that they need about the brand in an engaging and relatable way.
Original Graphics
It's important to balance out every content strategy with diverse content types. I created simple custom graphics for CW to ensure that the business' branding is consistent, recognizable and immediately obvious on all social media pages.
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